Lady Gaga Fame est la première eau de parfum noire qui devient invisible une fois vaporisée. Que dire … s’ajoute un flacon digne des goûts stylistiques de la star, noir et doré, intense et classe. Puis une odeur laissant paraître un côté à la fois sombre, léger et sensuel, de sa personnalité. Sans surprise lorsqu’on parle de Lady Gaga.
On ne s’arrête pas en si bon chemin car la sortie de ce parfum s’accompagne d’une campagne de pub choc. Un court métrage de 5 min… Une audace assurée de succès, qui nous donne envie de se prêter au jeu.
Big news of the year: Lady Gaga is ready to get into the beauty industry as many celebrities before her with a perfume called FAME. Presented in late June in New York, it is sold exclusively at Sephora in September.
FAME is the first perfume of black substance that becomes invisible once sprayed. What can we say?? ... plus a bottle design worthy of stylish taste, as is the star, we found it draped in black and gold and intense class. The smell on one side seems to invoke a dark, light and sensual personality. This is of no surprise when it comes to Lady Gaga.
It does not stop there! The release of this perfume is accompanied by an 5 minute-long advertising campaign full of shock. In this industry, being daring assures success, which also entices us to play along with Gaga even more.
English Text By Shana
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